Wednesday, July 1, 2009
Rebranding . . . why?
Yet another example where the need to "give 'em something to talk about" overshadows what would seem to be solid brand recognition for Brinks. Is there something hidden? Why is such a drastic strategy necessary? Perhaps it's the mystery that will create the attention they are seeking. Nonetheless, once again, Landor has us all talking about it!
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